Wednesday, January 12, 2005

A Commercial Success

Saw a great commercial the other day. An old man walks up to what appears to be a help desk, holding in his hands a small box. As he sits, the worker behind the desk inquires about his problem. So what's the problem? The old man says his invention is in this box, and everyone will want one. Yet, his company is small and does not have the resources to take on the task of getting this invention out to the masses. The worker behind the desk takes a look inside the box, and his expression goes from slight arrogance to awed wonder, and the old man goes "Shhhhh." The old man is great. Very funny. The moral of the advert: IBM will help your business grow.

Runner up: A commercial for Geico Auto insurance is being filmed. The announcer says to the camera: "It's so easy, even a cave man can do it!" Instantly, the boom mike operator, a shirtless cave man, throws down the mike, points to the man and declares "NOT COOL!" and storms off the set. Later, the commercial is aired on TV. As the announcer says the line, a cave man stands up from his couch and quips to the TV "What's that supposed to mean?" as his friend, another cave man says nonchalantly: "That is really condescending." A third cave man is playing a soft tune on a grand piano in the background. Loved it!

p.s. I am eternally angry with Geico. I used to have auto insurance with them, and they screwed me royally. I'll never go back. Never EVER!!!!! That's a whole other story.

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