The Super Mega Ultra Extra Deluxe Edition!

Every new DVD release I see nowadays has some sort of fancy hook on the packaging to get you to buy it. They put a shiny sticker on the cover, with those enticing words that lead you to believe you're buying something extraordinary, something those poor suckers at the theater never saw! oooooooh

Now they're getting inventive. It's no longer just the "unrated" edition. Now it's the "uncorked" edition(the upcoming Wedding Crashers DVD). And if the marketing department is really smart, they'll release the DVD in a bare-bones edition at first, so if you really want the movie, you'll have to settle for the no-extras version(and pay full price, to boot), then you can buy the ultra mega extended extra-racy edtion you wanted in the first place, when they release it at a later date(for a premium price), and they get your money twice. Of course you could "just wait for the special edition", but where's the fun in that?

And to all you people who say "I'll just wait for it to be released in High Definition Tivo"... well, I just plain don't like you.